The Power of Connection: Why Community Matters for Women
As women move into their 40s and beyond, life begins to shift in meaningful ways. Careers evolve. Children grow more independent. Priorities change. And for many women, this period can spark a powerful desire to rediscover themselves: who they are, what brings joy, and what kind of connections truly nourish them.
This is exactly why community matters so deeply at this stage of life. Connection isn’t just comforting, it’s transformative. It’s a powerful contributor to mental, physical, and emotional wellbeing. And it’s the heart of why we at This is Yorkshire Beauty Ltd launched the BTY Club in 2025: a welcoming community of Yorkshire women coming together at regular events with leading experts in beauty, health, and wellbeing, that are designed to help you feel great and be inspired.
Emotional Wellbeing: Deep Friendships Matter More Than Ever
Women in their 40s and 50s often experience a natural redefining of identity; sometimes freeing, sometimes unsettling. Research consistently shows that supportive friendships act as a protective buffer during life transitions such as career changes, menopause, empty nesting, divorce, or ageing parents.
A major review of adult friendships found that close, supportive friendships predict higher wellbeing, stronger feelings of belonging, and more positive emotions overall.
For women 40+, who often juggle multiple roles, these friendships can offer vital emotional grounding, especially when life becomes more complex. Another study showed that having close confidants rather than surface-level acquaintances, significantly improves daily mood and lowers stress levels.
Simply put: meaningful friendships as we get older aren’t optional, they’re essential.
Physical Health and Longevity: Friendship Is a Health Intervention
Science shows that the quality of our social connections can influence our health just as much as diet or exercise.
The World Health Organisation reports in a 2025 study that strong social ties reduce the risk of chronic disease, lower inflammation, and even reduce the risk of early death.
Another large meta-analysis echoed these findings: a strong social network is linked to significantly longer lifespan.
For women 40+, this is especially powerful. Hormonal changes during perimenopause and menopause can increase stress sensitivity, disrupt sleep, and affect overall health. Supportive friendships are shown to reduce stress responses and boost resilience.
And staying socially active helps keep the brain sharp. Studies show that engaging with others protects memory and cognitive function as we age.
Community, then, is not just good for the soul, it’s a genuine investment in long-term health.
Connection Is About Quality and Meaning, Not Crowd Size
For many women 40+, social circles can shrink naturally. Children grow older, routines change, work roles shift, and it becomes harder to meet new people. Research shows that meaningful, consistent interactions matter far more than the size of your network.
This is where structured communities like the BTY Club become so valuable.
Our events bring together women experiencing similar transitions: women who want to connect, grow, feel inspired, and take care of themselves inside and out. By gathering around shared interests in beauty, health, and wellbeing, genuine friendships form naturally and effortlessly.
Thriving, Not Just Coping
Ageing is often portrayed as a period of decline but in reality, for many women it can be the most empowering chapter yet.
Friendships and community give women space to:
Redefine who they are post-children or post-career
Share wisdom and learn from others
Explore new passions and experiences
Boost confidence and self-esteem
Stay active, curious, and connected
Connection also fulfils fundamental psychological needs: feeling understood, valued, and part of something meaningful.
The BTY Club: A Community Created for Yorkshire Women
At This is Yorkshire Beauty Ltd, we created the BTY Club because we saw how many women who were incredibly successful in their careers, were craving deeper connection, more inspiration, and spaces where they could feel truly themselves.
Our expert-led events, workshops, and gatherings are designed to help women:
Build friendships
Boost wellbeing
Feel empowered
Learn and grow
Enjoy a sense of belonging
You don’t have to navigate midlife alone. You deserve a community that celebrates you — your wisdom, your beauty, your resilience, and your potential.
If You’re Reading This, Consider It a Warm Invitation
Whether you feel your social circle shrinking, or you’re simply looking for fresh inspiration and connection, the BTY Club is here for you. It’s a community created with heart; a place where women can learn, share stories, and feel supported.
We have a fantastic calendar of events planned so do get in touch hello@thisisyorkshirebeauty.com if you’d like to know more.
